I think deciding on a business name is one of the trickiest challenges new entrepreneurs face.

It has to match your business values, your services and style. It has to stand out and also engage people. It also has to be relevant and not already taken!

I worked with Geraldton based Career Consultant Leisa Wheatland recently to develop a business name, concept and logo for her consultancy. Career support services are incredibly useful for people of all ages and walks of life. I’ve worked with Leisa in the past so the opportunity to help her get her solo consultancy off the ground was an absolute joy.

We settled with 925 Consulting. And the below logo design.

For Leisa, work is more than what you do with your time from 9 to 5. It’s a lifestyle, a passion, a dream and part of your identity and place in the community. She’s a thoughtful, professional and kind consultant and worth contacting if you ever need advice on your future career directions.

I had delayed ‘getting real’ about my passion for years. On an impulse, I contacted Amy one day to engage her, saying point blank I needed her “brand of energy and funk” to help get me on the road. Best move I ever made. Not only did she deliver on point to the brief she was given, it energised me to taking those important next steps, so that the concept developed organically on its own. Her energy is infectious and I loved working with her again. Five star rating, all the way. LEISA WHEATLAND

Categories: Publicity

Amy Hetherington

Amy has a jack-of-all-trades tool kit of communications skills and heaps of energy. She offers services including content creation, videography, photography, publicity, community engagement, social media and MCing and comedy to help Northern Territory people connect with events, organisations, causes and celebrations. Amy is passionate about creating content and sharing stories in a fun, enjoyable and amiable style. She’s heavily involved in the NT community and would love to add some fun and engagement to your next project.